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The core idea behind IncSpark was to create an internal “Facebook” for companies. We simply wanted to make internal communications more easy and efficient. If it’s possible for me to know what my friends in Korea are cooking for dinner through Facebook, how can it be so hard to know what my collagues in London are up to? We aim to solve this problem by bringing concepts from the consumer internet to the enterprise market.
What sets IncSpark apart from our competitors is 1) a simple and straightforward user interface 2) wide language support 3) open source mentality. We tried to keep user interface as clean as possible for our users. We also structured all conversations in thread, a structure most people are already familiar with from Facebook. This lowers the need to educate personel since they are already familiar with the format.
We released our beta in December 2010 and fast attracted nearly 300 users without any marketing efforts.
The team behind IncSpark consists of: Olli Gunst (strategy and finances), Rudi Skogman (product and marketing), Tuomo Riekki (development and design), Jani Kinnunen (mobile).
This post is part of our ongoing series profiling founders and businesses with a connection to Hanken Entrepreneurship Society.
